Much like the townsfolk of Eugene, Oregon, Bing King has a special place in my heart. My relationship with this tiny-but-mighty institution began, like everyone else, as a patron of the food truck, its brilliant chef/owner Jackson Hoyt, and of course the legendary jianbing. Some years later I was offered the opportunity to both help it's day-to-day operations, but also given the chance to apply my creative skills to develop a distinctive brand for the business - keeping it fresh and relevant amongst a sea of competitors.
What follows are designs, products, merchandise, and other creative contributions that I produced for Bing King :